Family owned & Operated
Our Story
Over 40 years ago, Treeo’s owner Michael Goldfarb decided to take the skills he had learned and start his own company. There are a few stories floating around about how the name Treeo came about, and here’s one:
The gentleman who taught my dad the art of tree care was named Norm Olson. An old truck bearing the name “Olson Tree Co.” somehow lost the “C” reading Olson Tree o, and lightning struck. Years later, “Treeo, you, me, and the trees“ became the slogan that represented the personal touch my father infused into his relationships with his clients and their trees.
If you’ve ever met my dad, you know he has a way of inspiring trust and friendship. Clients tell me stories all the time about their relationship with him over the years, and share his antics. The goal moving forward is to maintain that level of trust and personal service he started all those years ago. Welcome to the Treeo family!
– Ira Goldfarb, CEO
Meet The team
Ira Goldfarb
CEO
Ira was born and raised in Indianapolis and graduated from Ball State University with a Bachelor of Science In Environmental Science. After a career working in storm water quality, he transitioned to Treeo in 2015 and acquired his Certified Arborist qualification in 2017. He enjoys camping and hiking with his family, wood working, and of course, conversations about trees.
HEATH Callahan
Arborist
Introducing Heath, our seasoned arborist with an impressive 20-year history in the tree care industry. Heath holds multiple certifications; Certified Arborist for 7 years and Tree Risk Assessment Qualification for 5 years. Also knowledgeable in plant healthcare, Heath brings extensive expertise to our team. In his leisure time, Heath enjoys fishing, painting, and creating cherished memories with his son. Heath’s passion for trees and dedication to his craft make him an invaluable asset, aligning perfectly with our commitment to excellence in arboriculture.
Kobe Tavel
Arborist in Training
Graduated Indiana University with degrees in Environmental Management and Environmental Science. He is currently on pace to obtain his Certified Arborist certification in 2024. Koby spends his free time mountain biking, playing chess, and hanging out with family and friends.